UI/UX Design

UI/UX Design for NAAZ Collective

We crafted a shopping experience for fashion collective, Naaz.
Overview
Overview
Naaz is a collection of most-premium clothing solutions. The brand feels that the selection of apparels tells us thousands of stories. From choosing trendy and modern to bold; it shows who you are. All in all, you are what you wear.
Problem
Problem
An initial requirement was to clean, simplify and modernise the website. It needed an elevated look by rebranding and visual designing to attract the users. The additional work was to ease check-out process for the user in a better way.
Solution
Solution
We came up with product databases and divided it into different groups based on similarities. This helped us create a simple filtration and sorting system. Switch views and layouts options were included, so that users can decide how much content one wants to read at one time. Checking-out process, was made easier and more intuitive to make sure the overall look of the website focuses on the products.
Logo
Typeface
Colours
Primary Colours
Secondary Colours
Typography
Web Elements
Landing Page
Shopping Experience
Product Page
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