UI/UX Design for NAAZ Collective

Naaz is a collection of most-premium clothing solutions. The brand feels that the selection of apparels tells us thousands of stories. From choosing trendy and modern to bold; it shows who you are. All in all, you are what you wear.

An initial requirement was to clean, simplify and modernise the website. It needed an elevated look by rebranding and visual designing to attract the users. The additional work was to ease check-out process for the user in a better way.

We came up with product databases and divided it into different groups based on similarities. This helped us create a simple filtration and sorting system. Switch views and layouts options were included, so that users can decide how much content one wants to read at one time. Checking-out process, was made easier and more intuitive to make sure the overall look of the website focuses on the products.