Branding

Brewing a new brand identity for Roast Berry

We crafted the brand identity and visual design language for Delhi-based coffee company,
Roast Berry.
Overview
Overview
Roast Berry sources the finest, top quality beans from multiple locations around the world. They wanted a visual identity that stands out yet reflects on the type of coffee they provide.
Problem
Problem
Conceiving the brand with its various flavours and culture as one, interconnected, harmonious entity.
Solution
Solution
We created a modern, energetic look by reflecting the items, colours of African culture and drew inspiration from nature and plants. The pastel based colours allude to the brand's main values and provide a contemporary, fresh look. We emphasised the effect of the brand with the typefaces.
Logo
Construction
Colours
Primary Colours
Secondary Colours
Typography
Design Elements
Brand Applications
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