Branding

Branding for Fashion Collective, Naaz

We crafted the brand identity and visual design language for a clothing company concept, NAAZ.
Overview
Overview
Clothes tell us thousand of stories. From being trendy to being modern, From proving a point to being bold and more, Naaz aims to be a collective that offers the most premium clothing solutions.
Problem
Problem
Naaz wanted a premium but approachable visual feel. They wanted their brand to be easily recognisable with a versatile logo.
solution
Solution
We chose a clean, minimalist approach to build the brand. For the primary look and feel we decided to stick to geometric shapes and designs, and formed a versatile logo with a clean, soft, geometric typeface.
Logo
Type Face
Construction
Colours
Primary Colours
Secondary Colours
Typography
Photography
Types of images
Tone of voice with the images
Brand Applications
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