Branding

Beauty Subscription Boxes for Women by MooiBox

MooiBox sends out beauty samples handpicked, tailored and shipped to subscribers doorstep every month.
Overview
Overview
MooiBox has a simple objective, which is to help consumers find their best selves. The brand believes in bringing the glow on consumer’s face - through their quality products. They provide a curated beauty package which helps users discover new brands and products. As a loving MooiBox member, you will get a box of amazing finds in the beauty and wellness category. These are hand-picked by the MooiBox team themselves, then delivered to the users once every month.
Problem
Problem
MooiBox's only target audience is women. They wanted their brand to look feminine, approachable and wanted to stand out visually.
Solution
Solution
We designed the brand's visual elements keeping its primary user base in mind - women. Soft illustrations with a simple logo and vibrant popping colour palettes were used throughout.
Logo
Typeface
Colours
Primary Colours
Secondary Colours
Typography
Design Elements
Brand Applications
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