Beauty Subscription Boxes for Women by MooiBox

MooiBox has a simple objective, which is to help consumers find their best selves. The brand believes in bringing the glow on consumer’s face - through their quality products. They provide a curated beauty package which helps users discover new brands and products. As a loving MooiBox member, you will get a box of amazing finds in the beauty and wellness category. These are hand-picked by the MooiBox team themselves, then delivered to the users once every month.

MooiBox's only target audience is women. They wanted their brand to look feminine, approachable and wanted to stand out visually.

We designed the brand's visual elements keeping its primary user base in mind - women. Soft illustrations with a simple logo and vibrant popping colour palettes were used throughout.